
The carbon footprint of your money: financed emissions explained
Financed emissions are the greenhouse gases attributed to an individual through their savings, pension, and investment accounts — based on the emissions of the companies

Financed emissions are the greenhouse gases attributed to an individual through their savings, pension, and investment accounts — based on the emissions of the companies
Most people focus on direct emissions from energy and transport. Financed emissions — the emissions linked to where your money is held and invested —

Transport is the largest single emission category for most Americans, accounting for approximately 29% of total US greenhouse gas emissions according to the EPA’s 2023
A carbon tax sets a fixed price per ton of CO₂e emitted — the quantity of emissions that results is determined by the market. An
Beef is the single highest-emission food most Americans eat regularly. At 50–60 kg CO₂e per kilogram of product, it emits roughly 10 times more than

Home energy — electricity and heating — accounts for approximately 20% of US household greenhouse gas emissions, according to the EPA’s 2023 Inventory. For the

Carbon food labelling does shift purchasing decisions — but the effect is modest, context-dependent, and easily undermined by competing signals like price, taste, and convenience.
The average US home produces approximately 6–8 tCO₂e per year from direct energy use. Electricity and natural gas account for most of that total. The

When comparing flying vs driving carbon emissions, flying typically produces more CO₂e per passenger for short to medium distances. However, the answer changes significantly depending
